Carmira: a new-car marketplace, and the platform behind the dealers.

Built on what 200 dealers said

Carmira began as a marketplace for new-car inventory. Before the first dealer signed, Andrei Ursuleanu, JoyDev's founder, cold-called about 200 dealerships. Most said no. The reasons they gave went back into the product, and the marketplace was rebuilt around them. Twenty dealerships became paying customers.

Then the dealers asked for more. They wanted their leads followed from the first enquiry to the signed deal, their campaigns and documents in the same place as their stock, and financing and insurance handled inside the flow. Carmira grew from a marketplace into a marketplace plus dealer CRM because the people using it asked for it.

In 2021 Rădăcini Group, Romania's second-largest multi-brand dealer network, made a majority-stake investment offer.

Two sides of one platform

Integrations: CarVertical vehicle history · Romanian Automotive Register (RAR) · Autonom Rent-a-Car · 9695 road assistance · Stripe payments

Designed from zero for load, maintainability and operations

Andrei designed the entire system from zero and built most of it: the public marketplace, the dealer dashboard, the integrations and the operations around them. He ran production himself: monitoring, backups, incidents. A four-person part-time team worked alongside him.

Beyond the code, Carmira was a whole business. The marketing, the contracts, the support tickets, the partner negotiations and the sales calls were Andrei's too: the part of the story a CV rarely shows.

Automira, the used-car side

In 2021 the platform gained a second brand for used cars. Under the Automira name and domain, dealers listed their used stock on subscription plans, buyers searched by budget, and every car could be checked against the national vehicle registry and its history report. Same engine, its own front door.

automira.ro →

Built by JoyDev